Słowa kluczowe: business tourism, the industry of meetings, convention infrastructure, Cracow, creative class, innovations, regional development, knowledge-based economy., Nowa Huta, management of urban development, sustainable development, circles of social life, sustainable cities, organizational identity, metropolitan identity, metropolisation, territorial management, government, NGO, non-governmental organization, cooperation, Municipality of Cracow, the third sector, territorial development, NGOs, civic movements, Creative City, UNESCO, literature, territorial marketing, development, culture, tourism, festivals