Praktyka crowdfundingu w kulturze na przykładzie serwisów PolakPotrafi.pl i OdpalProjekt.pl

Małgorzata Skowrońska,

Maciej Białous

Abstrakt

Crowdfunding in culture as illustrated by PolakPotrafi.pl and OdpalProjekt.pl.

Crowdfunding of cultural projects based on small but numerous amounts of money paid to the initiator via dedicated Internet platforms is an increasingly common phenomenon. The purpose of this paper is to describe the mechanisms of supporting cultural projects on Polish crowdfunding websites and to determine the nature of this type of fundraising. The text presents the results of the preliminary study, which involved the weekly monitoring of 84 projects launched on PolakPotrafi.pl and OdpalProjekt pl. The collected data was analysed quantitatively and qualitatively. The authors arrive at numerous conclusions, including that the success of crowdfunding for cultural projects to a large extent depends on the relatively high donations of more than a dozen funders than on the power of the “crowd” supporting projects with symbolic payments. It was also determined that what is the most crucial to the ultimate success of the collection is the first three days from the project launch on the website. The dynamic increase in contributions during this period significantly boosts the chances of success. According to the authors, the factors with an indirect impact on the success of crowdfunding initiatives include the donors’ need of being a patron and maintaining social bonds.

Słowa kluczowe: kultura, crowdfunding, finansowanie społecznościowe, PolakPotrafi.pl, OdpalProjekt.pl / culture, OdpalProjekt.pl
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Kwartalnik "Zarządzanie w Kulturze" ukazuje się w sposób ciągły on-line.

Pierwotną wersją czasopisma jest wersja elektroniczna publikowana kwartalnie w internecie.