Artykuły

The attitude of Polish seniors to advertising as a source of market information

Jagiellonian Journal of Management, Tom 2 (2016), Numer 2, s. 101-114
Data publikacji online: 6 października 2016
DOI 10.4467/2450114XJJM.16.008.5558

Consumer attitudes as a basis for developing new directions in marketing communications in Poland

Jagiellonian Journal of Management, Tom 1 (2015), Numer 3, s. 141–154
Data publikacji online: 29 grudnia 2015
DOI 10.4467/2450114XJJM.15.011.4468