Superposition of facade in architecture in the beginning of the 21st century

Damian Radwański


The superposition of a facade in architecture in the early 21st century, is the merit of contemporary marketing mechanisms which function in architecture. The distinct relation between the exterior side of the building and the brand take effect in choosing advanced, already existing and available systems and architectural engineering, which are far from the classic process of project implementation. Investors often decide to make an effort in creating unique, innovative solutions of extreme technical and esthetic features in order to intensify the visual impression.

Słowa kluczowe: facade, innovation, brand image

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