The architecture of wine manufacturing and commercial sites in Central Europe

Katarzyna Zawada-Pęgiel,

Maciej Złowodzki

Abstrakt

The vast majority of industrial implementation does not show signs of efforts towards high aesthetic quality. However, in a changing market, an increasing number of companies are turning to reputable architects in the search for interesting and innovative projects. In terms of advertising, marketing and image building also via architecture. Studies show that a high number of companies producing wine in Central Europe now combine production with sales and advertising, and creates their image based on high quality modern architecture.

Słowa kluczowe: wine manufacturing and commercial sites, the architectural form of the manufacturing site, viticultural centre