Colour manipulation as a tool for creating the city image on examples of Miami Beach

Artur Jasiński


The two famous, coastal cities – Miami Beach in the United States and Tel Aviv in Israel – have much in common: they have a similar history, topography and architecture. Their contemporary image was shaped relatively recently, in the second half of the 20th century. Thanks to the changes to the originally grey colour scheme, the sordid and unkempt cities were transformed into world-class tourist attractions and trendy style icons. That is when their current reputations were established: Miami Beach as the pastel-shaded hub of American Art Deco and white Tel Aviv as the symbol of modernist, Bauhaus-like architecture.

Słowa kluczowe: kolory miasta, kształtowanie wizerunku, tożsamość miasta

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