Пунктуация: деловая и… цифровая: о знаках препинания в современной бизнес-коммуникации

Olga I. (Ольга Игоревна) Severskaya (Северская),

Larisa Vasil’evna (Лариса Васильевна) Selezneva (Селезнева)

Abstrakt

The article deals with punctuation in modern business communication. The authors compare the traditional setting of punctuation marks with the one used in chats, social networks, e-mails, etc. With the transition of business correspondence to chats and messengers, punctuation ceases to obey the general language norm, and develops according to the laws of the Internet: traditional punctuation is replaced by emoticons or rethought emotionally. The authors analyze in detail the functions of the exclamation mark, which serves to distinguish sentences and to express a subjective attitude. Considering the use of the exclamation mark in correspondence, the authors note its frequency in online texts. The exclamation makes the statement relevant to the recipient, and the exclamation mark becomes a conative (addressed to the recipient) component of business communication. Particular attention is paid to another conative sign, the ellipsis as omission/suspension points. The use of punctuation marks today depends on the transition of traditionally verbal forms of communication to writing, on following in business communication not a language norm, but a corporate substandard, on digital writing technology and the actions of the writer.

Słowa kluczowe: знаки препинания, пунктуация, бизнес-коммуникация, конативные знаки, знаки эмоций, языковая норма и субстандарт, дисплейный текст
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