Blogosfera – jak Internet zmienił komunikację i marketing?

Aleksandra Rabowska


Blogosphere – how the Internet has changed communication and marketing? (based on the thesis: The usage of online marketing tools in a Polish culinary blogosphere)

The idea of this research is to analyze the evolution of the new information transmission techniques, involving the special emphasis on changes in the field of communication. What is more, the development of the blogosphere is presented on the background of its influence on communication process. The purpose of this study is to identify relationships between development of blogosphere, communication and marketing communication. This research provides valuable information regarding the sociological phenomenon of transformation of the Internet. The overall approach is focused on dynamic adaptation of new methods and new form of communication  offered on blogosphere in correlation to the mechanisms of social behavior network

Słowa kluczowe: blogosphere, blogs, Internet, communication, marketing, online marketing