Risk Profile of Polish Enterprises in the Media Sector Listed on the Warsaw Stock Exchange

Sylwia Bąk

Abstrakt

Risk management currently determines the probability of survival and development of enterpris­es. The main aim of this article is to attempt to map the risk profile of Polish companies in the me­dia sector listed on the Warsaw Stock Exchange (WSE) based on the categorization of risk fac­tors identified by them. Empirical research was carried out on a sample of 15 companies listed on this Stock Exchange. The goal of empirical research was achieved through triangulation of re­search methods and techniques. The main method used in the research procedure was content anal­ysis of source documents of the examined group of enterprises, mainly: annual reports (financial statements, management board reports), capital adequacy reports and other information published mandatory by WSE listed entities. The logical classification method and the comparative method in the closed comparison variant were also used. The main research findings indicate that the risk pro­file of the enterprises studied shows characteristics specific to the media sector that they represent.

Słowa kluczowe: media sector, risk, risk profile, risk management
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