Słowa kluczowe: media relations, information policy, spokesperson, communication tools, disinformation, media bias, political parallelism, Polish public debate, journalism, managing the media system, CNN, J.A. Schumpeter, theory of innovation, innovations, media industry, media in the PRL, lifestyle media, narcissism, celebrities, stars, social media marketing, relationship management, Instagram, tv series, Zakochani po uszy, media management in Germany, media law in Germany, party communication in social media, AfD, hate speech, civil society, new media, social media, social projects, algorithmization, donations, Super Chat, live streams, COVID-19, stock indexes, event study, behavioral finance, economics, printing, business trends