Słowa kluczowe: word of mouth, management, customers, behavior, digital age, magazine market, print publishers, effects of COVID-19, media, press, journalist, truth, communication, alternative organizing, social networks, economic sociology, risk, risk management, media sector, Warsaw Stock Exchange, marketing communication, social media, integrated marketing communication, program, audience, competition, market, television, Pakistani media, social memory, social identity, historical memory, Pakistan’s Space Program, Polish engineer, Pakistan Air Force, generation Z, society, message effectiveness, sentiment analysis, netnography, culture online, audience development, culture management, COVID-19 pandemic, the protection of image, stigmatization, COVID-19, advertising, TV advertising, commercial, persuasion techniques