Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

Agnieszka Werenowska,

Ewa Jaska

Abstrakt

The Use of Social Media by Generation Z During the COVID-19 Pandemic

Social media have become one of the most important sources of information, especially for the young generation of users. The article presents the results of research conducted at the beginning of 2021 among 311 representatives of the Generation Z. The survey method was applied using the CAWI online questionnaire technique. Based on the conducted research, the type of information sought in social media was determined, indicating also the most useful, i.e. accessible and credible media, regarding the time of the pandemic. Predominantly, the respondents searched for information related to the number of infections in Poland, quarantine procedures and infection rate around the world. In the opinion of respondents, the Internet, in particular, Twitter and Facebook, is more useful than traditional media.

JEL: O33

Słowa kluczowe: social media, information, pandemic, Generation Z
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