Korzystanie z mediów społecznościowych przez pokolenie Z w czasie pandemii COVID-19

Agnieszka Werenowska,

Ewa Jaska


The Use of Social Media by Generation Z During the COVID-19 Pandemic

Social media have become one of the most important sources of information, especially for the young generation of users. The article presents the results of research conducted at the beginning of 2021 among 311 representatives of the Generation Z. The survey method was applied using the CAWI online questionnaire technique. Based on the conducted research, the type of information sought in social media was determined, indicating also the most useful, i.e. accessible and credible media, regarding the time of the pandemic. Predominantly, the respondents searched for information related to the number of infections in Poland, quarantine procedures and infection rate around the world. In the opinion of respondents, the Internet, in particular, Twitter and Facebook, is more useful than traditional media.

JEL: O33

Słowa kluczowe: social media, information, pandemic, Generation Z

Adair S. (2010). „The Commodification of Information and Social Inequality”. Critical Sociology, 36(2).

Andy A. (2021). „Understanding User Communication Around Loneliness on Online Forums”. PLoS One, 16(9). DOI: http://dx.doi.org/10.1371/journal.pone.0257791.

Bach X.T., Anh K.D., Phong K.T. [i in.] (2020). „Coverage of Health Information by Different Sources in Communities: Implication for COVID-19 Epidemic Response”. International Journal of Environmental Research and Public Health, 17(10), 3577. DOI: http://dx.doi.org/10.3390/ijerph17103577.

Balińska A., Jaska E. (2021). Usefulness of New Media Information for Generation Z Tourists during the COVID-19 Pandemic. W: A.P. Balcerzak, I. Pietryka (eds.). Proceedings of the International Conference on Applied Economics: Entrepreneurship and Management. Olsztyn: Instytut Badań Gospodarczych, s. 16–26. DOI: 10.24136/eep.proc.2021.3.

Bartosik-Purgat M. (2011). Kulturowe uwarunkowania zachowań konsumentów na przykładzie młodych Europejczyków. Poznań: Wydawnictwo Uniwersytetu Ekonomicznego.

Bencsik A., Horvath-Csikos G., Juhasz T. (2016). „Y and Z Generations at Workplaces”. Journal of Competitiveness, 8(3). DOI: http://dx.doi.org/10.7441/joc.2016.03.06.

Boyd D. (2007). „Social Network Sites: Definition, History, and Scholarship”. Journal of Computer-Mediated Communication, 13(1), s. 210–230.

Citton Y. (2014). Pour une écologie de l’attention. Paris: Editions du Seuil.

Corvo E., De Caro W. (2020). „COVID-19 and Newspapers: A Content & Text Mining Analysis”. European Journal of Public Health, supl. 5(30), Sep. DOI: 10.1093/eurpub/ckaa165.064.

Digital 2020 (2020). www.hootsuite.com/resources/digital-2020 (dostęp: 25.11.2021).

Dimitriou Ch., Abouelgheit E. (2019). „Understanding Generation Z’s Social Decision-Making in Travel”. Tourism and Hospitality Management, 25, s. 311–334. DOI: 10.20867/thm.25.2.4.

Farooq A., Laato S., Islam A.N., Isoaho J. (2021). „Understanding the Impact of Information Sources on COVID-19 Related Preventive Measures in Finland”. Technology in Society, 65(1). DOI: http://dx.doi.org/10.1016/j.techsoc.2021.101573.

Forlicz S. (2008). Informacja w biznesie. Warszawa: Polskie Wydawnictwo Ekonomiczne.

Franck G. (1999). „The Economy of Attention”. Science, 286(5437), s. 53–55.

Hysa B. (2016). „Zarządzanie różnorodnością pokoleniową”. Zeszyty Naukowe Politechniki Śląskiej. Seria: Organizacja i Zarządzanie, 97, s. 389–390.

Kane G.C., Alavi M., Labianca G., Borgatti S.P. (2014). „What’s Different about Social Media Networks? A Framework and Research Agenda”. MIS Quarterly, 38, s. 275–304. DOI: 10.25300/MISQ/2014/38.1.13.

Kantar (2020). www.marketingdive.com/news/gen-z-relies-on-influencers-for-purchase-decisions-kantar-says (dostęp: 25.11.20221).

Kantorova K., Jonašova H., PanušJ., Lipka R. (2017). „A Study of Generation Z from the Communication Perspective of Universities”. Scientific Papers of the University of Pardubice. Series D: Faculty of Economics and Administration, 40, s. 83–94. https://www.proquest.com/scholarly-journals/study-generation-z-communication-perspective/docview/2265509287/se-2(dostęp: 25.11.2021).

Kaplan A., Haenlein M. (2010). „Users of the World, Unite! The Challenges and Opportunities of Social Media”. Business Horizons, 53(1), s. 62–65.

Kim S., Ali S.H., Jones A., Capasso A., Foreman J., DiClemente R.J., Tozan Y. (2021). „COVID‐19‐Related Knowledge, Protective Behaviors and the Moderating Role of Primary Sources of Information: Findings from a Cross‐Sectional Online Survey in the United States”. Health Services Research, 56, s. 32–33. DOI: http://dx.doi.org/10.1111/1475-6773.13763.

Krawczyk K., Chelkowski T., Laydon D.J. [i in.] (2021). „Quantifying Online News Media Coverage of the COVID-19 Pandemic: Text Mining Study and Resource”. Journal of Medical Internet Research, 23(6). DOI: http://dx.doi.org/10.2196/28253

Krugman P., Wells R. (2012). Makroekonomia. Przeł. J.J. Michałek. Warszawa: Wydawnictwo Naukowe PWN.

Lyons S.T., Schweitzer L., Eddy S.W. (2015). „How Have Careers Changed? An Investigation of Changing Career Patterns across Four Generations”. Journal of Managerial Psychology, 30(1), s. 8–21.

Mankiw N.G., Taylor M.P. (2009). Mikroekonomia. Przeł. B. Czarny [i in.]. Warszawa: Polskie Wydawnictwo Ekonomiczne.

Maryniak P. (2016). Ewolucja teorii użyteczności. Wrocław: Uniwersytet Ekonomiczny we Wrocławiu.

Nowe statystyki Twittera (2021). Ile osób korzysta z Twittera w 2021 roku? https://www.affde.com/pl/twitter-users.html (dostęp: 23.11.2021).

Perez-Escoda A., Pedrero-Esteban L.M., Rubio-Romero J., Jimenez-Narros C. (2021). „Fake News Reaching Young People on Social Networks: Distrust Challenging Media Literacy”. Publications, 9(2). DOI: 10.3390/publications9020024.

Polańska K. (2011). „Biznesowy charakter mediów społecznościowych”. Zeszyty Naukowe Uniwersytetu Szczecińskiego, 656.

Popiołek M. (2018). Czy można żyć bez Facebooka? Rola serwisów społecznościowych w sieciowym społeczeństwie informacyjnym. Kraków: Wydawnictwo Uniwersytetu Jagiellońskiego.

Raport (2015). Getting to Know Gen Z: Exploring a New Generation’s Expectations for Higher Education: New Research Provides Insights into the Characteristics of Future Studentshttps://next.bncollege.com/wp-content/uploads/2015/10/Gen-Z-Research-Report-Final.pdf(dostęp: 25.11.2021).

Raport Influencer, https://morningconsult.com/influencer-report-engaging-gen-z-and-millennials/, s. 14 (dostęp: 25.11.2021).

Redstone I., Villasenor J. (2020). Unassailable Ideas: How Unwritten Rules and Social Media Shape Discourse in American Higher Education. Published to Oxford Scholarship Online: December 2020. DOI: 10.1093/oso/9780190078065.001.0001n.

Roblek V., Mesko M., Dimovski V., Peterlin J. (2019). „Smart Technologies as Social Innovation and Complex Social Issues of the Z Generation”. Kybernetes, 48(1), s. 91–107. DOI: https://doi.org/10.1108/K-09-2017-0356.

Roselina E., Asmiyanto T., Andriany M. (2021). „Health Information-Seeking Behavior on the COVID-19 Pandemic: Social Media Usage by Gen Z in Jakarta, Indonesia”. Library Philosophy and Practice, 1(7).

Septiawan B., Masrunik E. (2020). „Motivation of Generation Z at Work”. Jurnal Studi Manajemen dan Bisnis, 7(2), s. 74–82. DOI: 10.21107/jsmb.v7i2.9044.

Stevens S.K., Brustad R., Gilbert L., Houge B., Milbrandt T., Munson K., Packard J., Werneburg B., Siddiqui M.A. (2020). „The Use of Empathic Communication During the COVID-19 Outbreak”. Journal of Patient Experience, 7(5), s. 648–652. DOI: 10.1177/2374373520962602.

Tulgan B. (2009). Not Everyone Gets a Trophy: How to Manage Generation Y. San Francisco: Jossey-Bass, An Imprint of Wiley.

Ulfa M., Astuti B. (2019). „Effects of Social Media Marketing Communication on Generation Z Consumers’Attitude in Yogyakarta”. Review of Integrative Business and Economics Research, 8(4), s. 351–363. https://www.proquest.com/scholarly-journals/effects-socialmediamarketing-communication-on/docview/2263216747/se-2?accountid=48272(dostęp: 25.11.2021).

Van Dijck J., Alinejad D. (2020). „Social Media and Trust in Scientific Expertise: Debating the Covid-19 Pandemic in The Netherlands”. Social Media + Society. DOI: 10.1177/2056305120981057 (dostęp: 25.11.2021).

Viţelar A. (2019). „Like Me: Generation Z and the Use of Social Media for Personal Branding”. Management Dynamics in the Knowledge Economy, 7(2), s. 257–268. DOI: https://doi.org/10.25019/mdke/7.2.07.

Ward W.D., Cole-Miller K.S., Fruhling A., Dempsey-Cooper K. (2016). „Is Social Media a Threat or Can It Be a Trusted Agent?”. Journal of Information Warfare, 15(1), s. 76–89.

Wasylewicz M. (2016). „Transformacja sposobu komunikowania się pokolenia X, Y, Z – bilans zysków i strat”. Zeszyty Naukowe Wyższej Szkoły Humanitas. Pedagogika, 13, s. 133–141.

Waygood E., Owen D., Olsson L.E., Ayako T., Margareta F. (2020). „The Role of Children’s Independent Mobility and Social Media Use for Face-to-Face Social Interaction with Friends”. Transportation, 47(4), s. 1987–2009. DOI: http://dx.doi.org/10.1007/s11116-019-10037-3.

Websitrating (2021). www.websiterating.com/pl/research/instagram-statistics/#chapter-1 (dostęp: 25.11.2021).

Werenowska A., Rzepka M. (2020). „The Role of Social Media in Generation Y Travel Decision-Making Process (Case Study in Poland)”. Information, 11(8), s. 396. DOI: 10.3390/info11080396.

Zimmerman M.S. (2021). „Health Information-Seeking Behavior in the Time of COVID-19: Information Horizons Methodology to Decipher Source Path During a Global Pandemic”. Journal of Documentation, 77(6), s. 1248–1264. DOI: http://dx.doi.org/10.1108/JD-01-2021-0022.