How the Press Creates the Image of Generation Z: An Evaluation of the Message Effectiveness of Polish Weekly Opinion Magazines

Arleta Hrehorowicz


The subject of is study was the image of contemporary young people in Polish opinion magazines. The research problem was identified as the manner in which the opinion-forming press creates the image of the Z generation. Nearly 500 issues published by 10 weeklies in the period between 2015–2016 were analysed. As a result, knowledge was gained on how readers evaluate their message. Moreover, the question was answered as to which of the public, economic, and private spheres of young people’s lives the editors emphasize most distinctly, as well as which categories assigned to these spheres arouse most emotion among readers.

Słowa kluczowe: generation Z, press, society, message effectiveness, sentiment analysis

Wersją pierwotną jest wersja elektroniczna publikowana kwartalnie w internecie