Cele zarządzania ryzykiem w polskich przedsiębiorstwach sektora mediów notowanych na Giełdzie Papierów Wartościowych w Warszawie

Sylwia Bąk

Abstrakt

Risk Management Objectives in Polish Enterprises in the Media Sector Listed on the Warsaw Stock Exchange

Risk management is an extremely important domain of management, conditioning the development of enterprises and business continuity, as well as developing and maintaining a competitive position. The main purpose of this text is to identify and categorize the risk management objectives adopted in Polish enterprises in the media sector listed on the Warsaw Stock Exchange (WSE). The aim of empirical research was achieved through the use of triangulation of research methods. The following methods were used in the research process: the method of analyzing the content of source documents of the studied group of enterprises, the logic classification method and the comparative method. The main research findings indicate that: the overriding goal of risk management in the surveyed companies formulating them in a hierarchical system is in most cases ensuring compliance with the applicable requirements of external and internal origin, and the specific objectives (being components of the overarching goal) are mainly determined by the specificity of the media sector. The obtained research results refer to both the theory and practice of risk management among enterprises representing the media sector and may serve as a source of knowledge for the stakeholders of companies being listed entities, which constitutes the added value of this work.

Słowa kluczowe: risk, risk management, media sector, Warsaw Stock Exchange