Słowa kluczowe: local referendum, participation, turnout, voivodenship Małopolska, corporate social responsibility, attitude and behaviour of the CEOs, corporate leaders, managers Code: M14, M59, management, public administration, local government, partnership, investment policy, cooperation, food safety, inspection bodies, non-formal organization, public management, public safety, inter-organizational collaboration, collaborative processes, New Public Administration, New Public Service, code of ethics in public management, management by values, integra-tive social contracts theory