Odpowiedzialność społeczna jako strategia przywództwa przedsiębiorstwa na rynku

Inna Khovrak


Social Responsibility as a Strategy of Market Leadership

The article presents the relationship between corporate social responsibility, corporate image, and leadership in the context of globalization. It has been proven that market leadership has different sources of the formation. The internal manifestation is formed due to the orientation of social responsibility on the employees of the company, while the external manifestation is created because of the focus on business partners, customers, and society. The features of social responsibility within the business strategy are presented. The system of advantages for socially responsible companies has analyzed in the short- and longterm. Attention is paid to the factors that limit the social activity of companies. The author proved the need to expand the information space with the intention of publishing trends and results of companies’ social activity. The stages of developing and disseminating social reports of companies were proposed. It justified the benefits that the company receives through the use of social reporting.

Słowa kluczowe: odpowiedzialność społeczna, strategia przedsiębiorstwa, przywództwo na rynku, otoczenie biznesu, przewagi konkurencyjne

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