Motivation in Cultural Tourism Inspired by Traditional and Regional Food Products of West Pomerania

Malgorzata Matlegiewicz

Abstrakt

In this article, I analyze the factors influencing the motivation of tourists for purchasing regional and traditional products, which are a significant element of the tourist culture of a given region. According to a poll, West Pomeranian tourists are interested in such products, although their knowledge of local specialties is limited. The market is characterized by an increasing demand for local products related to local traditions and culture.

Słowa kluczowe: motywacja, turystyka kulturowa, region, produkt tradycyjny i regionalny / motivation, cultural tourism, regional and traditional products

Kwartalnik "Zarządzanie w Kulturze" ukazuje się w sposób ciągły on-line.

Pierwotną wersją czasopisma jest wersja elektroniczna publikowana kwartalnie w internecie.