Typologie innowacji medialnych

Katarzyna Kopecka-Piech


Typologies of media innovation

The contemporary processes of media changes are occurring extremely fast. New technologies, business models, cultural patterns, social processes, regulatory changes necessitate modifications in the management of the media. Media innovation management is a key issue emerging particularly in the case of new media. The aim of the article is to present a typology of media innovations and to identify examples of each type. The analysis leads to the conclusion that innovation is now the biggest challenge to media producers and managers of media organizations. The study includes both old and new media, in particular the converging media. The article initiates the application of the innovation theory to media studies.

Słowa kluczowe: innowacje medialne, innowacje stylistyczne, diament innowacji, przemysły kreatywne, model produktu medialnego

Chesbrough H.W., Open Innovation: The New Imperative of Creating and Profiting from Technology, Boston 2003.

Cunningham S., Emergent Innovation through the Coevolution of Informal and Formal Media Economies, „Television and New Media” 2012, nr 13.

Bruns A., Blogs, Wikipedia, Second Life and Beyond. From Production to Produsage, New York 2008.

DCMS, Creative Industries: Mapping Document, London 1998.

Henten A., Tadayoni R., The Impact of the Internet on Media Technology, Platforms and Innovation [w:] L. Küng, R. Picard, R. Towse (red.), The Internet and the Mass Media, London 2008. Hippel E. von, Democratizing Innovation, Cambridge 2005.

Hirschman E., Symbolism and Technology As Sources For the Generation of Innovations, „NA – Advances in Consumer Research” 1982, vol. 09, http://www.acrwebsite.org/search/view-con ference-proceedings.aspx?Id=6061 [odczyt: 15.04.2013].

IDEA, Investing in Creative Industries – a Guide for Local Authorities, London 2009, http://www. idea.gov.uk/idk/aio/11169467 [odczyt: 25.07.2011].

Innowacja [w:] Słownik języka polskiego, http://sjp.pwn.pl/slownik/2561627/ [odczyt: 15.04.2013].

KEA European Affairs, The Economy of Culture in Europe. Study Prepared for the European Commission. (Directorate-General for Education and Culture), Bruksela 2006, http://ec.europa.eu/culture/key-documents/doc873_en.htm [odczyt: 25.07.2011].

KEA European Affairs, The Impact of Culture on Creativity. A Study Prepared for the European Commission (Directorate-general for Education and Culture), Bruksela 2009, http://ec.europa. eu/culture/key-documents/doc/study_impact_cult_creativity_06_09.pdf [odczyt: 25.07.2011].

Komisja Europejska, Zielona księga w sprawie uwalniania potencjału przedsiębiorstw z branży kultury i branży twórczej, KOM(2010), Bruksela 2010, http://ec.europa.eu/culture/our-policy-development/doc/GreenPaper_creative_industries_pl.pdf [odczyt: 25.07.2011].

Kopecka-Piech K., Media Convergence Strategies. Polish Examples, Wrocław 2011.

Kopecka-Piech K., Media Innovation in Polish Creative Industries. Micro and Small New Media Enterprises Examples, wystąpienie na konferencji New Media: Changing Media Landscapes, St. Petersburg, 28.09.2012.

Kücklich J., Precarious Playbour: Modders in the Digital Games Industry, „Fibreculture” 2005, nr 5, http://journal.fibrec ulture.org/issue5/index.html [odczyt: 15.04.2013].

Lanham R., The Economic of Attention. Style and Substance at The Age of Information, Chicago 2006.

Miles I., Green L., Hidden Innovation in the Creative Industries, Research Report July 2008, NESTA, http://www.nesta.org.uk/library/documents/Report%2013%20-%20HICI%20v7.pdf [odczyt: 15.04.2013].

O’Connor J., Creative Industries: a New Direction, „International Journal of Cultural Policy” 2009, nr 1.

OECD, Eurostat, The Measurement of Scientific and Technological Activities: Oslo Manual 3rd Edition, 2005, http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/OSLO/EN/OSLO-EN. PDF [odczyt: 15.04.2013].

Preston P., Reshaping Communication: Technology, Information and Social Change, London 2001.

Raymonds E., The Cathedral and the Bazaar, „Knowledge, Technology & Policy” 1999, vol. 12, issue 3.

Robertson T., The Process of Innovation and the Diffusion of Innovation, „Journal of Marketing” 1967, vol. 31, nr 1.

Rogers E., Diffusion of Innovation, New York 1995.

Schweizer T.S., Managing Interactions Between Technological and Stylistic Innovation in the Media Industries, Insights from the Introduction of eBook Technology in the Publishing Industry, „ERIM Report Series Research in Management” 2002, http://repub.eur.nl/res/pub/165/ erimrs20020208091024.pdf [odczyt: 15.04.2013].

Seybold P., Outside Innovation, New York 2006.

Szmigin I., Understanding the Consumer, London 2003.

Toffler A., Trzecia fala, Warszawa 1997.

Tran Y., Generating Stylistic Innovation: A Process Perspective, „Industry & Innovation” 2010, vol. 17, issue 2.

Wijneberg N., Innovation and Organization: Value and Competition in Selection Systems, „Organization Studies” 2004, nr 25.

Kwartalnik "Zarządzanie w Kulturze" ukazuje się w sposób ciągły on-line.

Pierwotną wersją czasopisma jest wersja elektroniczna publikowana kwartalnie w internecie.