Słowa kluczowe: Tomasz Goban-Klas, new media, Internet, media studies, media, sociology, bibliography, media coverage, public mood, media influence, soccer, sports coverage, political discourse, election campaign, national identity, media content, emotions, framing theory, media frames, financial crisis, representation, Inter-Media Frame Transfer, newspapers, media economy, democracy, American press, media organization, media produktion, communication process, agenda-setting theory, public relations, media relations, determination thesis, interefication theory, journalism and PR, ontological status of the Internet, the development of the media science in Poland, media ethics, journalistic ethics, the field of media ethics, freedom, responsibility and communication professionalism, media expert, mass communication, the new media, communication research, Poland, scientific discipline