Słowa kluczowe: mediatization of the life, new media, rhetoric of the image, philosophy of the image, communication, human and the image, communication through images, mediatization, crossing applications, mobile mediatization, mobile media, hybridization, André Jansson, social network sites, Facebook, MySpace, nk.pl, social media, Fear of missing out, FoMO, Information Literacy and media education, media, human resource, a new humanism, barriers to learning, moral discourses of mediatization, mediasphere, media studies, media ethics, information society, information, information management, public relations, expert, journalist, education, image, mediation, mass media, social campaigns, civic education, śmierć, umieranie, obrazy medialne, informacje, reklama, radio, radio journalism, morning show, radio programmes, media civili-zation, auditory election advertising, tools of political communication, election campaign, journalism, Polityka, Uważam Rze, politicians, media content, newspapers, Michał Bałucki, ethos, literature, reportage, Internet, network, media culture, ontology of communication, philosophy of communication, human perception, Paul Levinson, Carl Popper, media technologies, the mass media, media axiology, the space of media, interpersonal communication, human and media