Słowa kluczowe: Non-Governmental Organizations, third sector, marketing, marketing communication, Magazines for children, persuasive strategies, history of children's press, Russian national minority, Second Polish Republic, PPR, journalism, Soviet Union, Russia, propaganda, perestroika, history, TV genre , autonomous community, regional media, Spain, Galicia, desgalleguización , broadcasting council, controversial programmes, ethics, law, audience, broadcasters, viewers , taboo, anthropological linguistics, sociology of language, verbal communication, pragmatics, discourse, text, speech act, language of journalism