Słowa kluczowe: election advertising, Internet, election campaign, popular science journals, Polish magazines, popularization of the science, research on journalism as a profession, new media, journalism and the new media, the quality of political communication / public discourse, music journalism, music media, history and the contemporary Polish press, image, personal rights, press law, copyright, civil law, media policy, audiovisual media services, information privacy, information autonomy, right to privacy, end device, end user, metadata, freedom of media, freedom of speech, press, constitution, limitations of freedom, second circuit, underground press, samizdat, democratic opposition, modern history of Poland (PRL), oral history, cognitive epistemé, methods of quantitative and qualitative research, secondary orality and pictoriality, Zeszyty Prasoznawcze, scientific ideas, scientific publications, the socialist community, American mass media research, scientifi c periodicals, press research, Journalism Unit at the University of Silesia, Press Research Centre in Krakow, academic education of journalism, media research, European socialist states, political breakthrough of 1980–1983, RSW „Prasa-Książka-Ruch”, Ośrodek Badań Prasoznawczych (Press Research Centre) in Cracow, Press Research Centre, Polish press research, Polish media studies – history, media research in Poland, media research in 20th century, CECOM, Polish media system, research