Słowa kluczowe: cultural scenarios, media, historical anthropology, media anthropology, ontological security, hermeneutical resistance, oral theory, oral poetry, tradition, creativity, compose in performance, methodology, social communication and media studies, communicative competence, self-report, research methods, media economics, media shares in economy, consumer spending, advertising revenue, monetary reform of 1919, reconstruction of the state, Władysław Grabski, pre-war press, Ilustrowany Kurier Codzienny, Krakow-press, Dziennik Polski, Gazeta Krakowska, Naprzód, radio, public media, United States of America, public mission, literature, „Yellow Vests”, political protests, France, Russian propaganda media, social media