Benchmarking Perceived Quality among Gated Communities Using VIKOR: A Study from Kurdistan Region of Iraq

Karzan Jalal Saadoon,

Nizar Najim Othman


Gated communities are emerging all over the world day by day. Besides, the product quality of the gated communities are still questionable in some regions. This research aims to benchmark the product quality at each gated community based on the main determinants of the product quality. To do this,data collected from 623 residents from various gated communities through questionnaire. The obtained data has been processed via structural equations modeling and integrated with VIKOR to benchmark the qualities from top to bottom. The results show that “Sulaimani Heights” were the best product among other alternatives while Goizha II was the worst one.

Słowa kluczowe: Product Quality, Gated Communities, Structural Equations Modeling, Benchmarking, VIKOR

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